Your customers are the most important part of your business. It may seem like a no-brainer, but there are a lot of restaurant owners that loose sight of that fact. They focus on the food and presentation, or on the ambiance, but they leave the customers wondering of they are really important.
You already know how much effort is takes to attract new customers. The truth is, it’s a whole lot easier and less expensive to keep the customers you have than to try to find new customers.
The restaurant business is very competitive. If you don’t take care of your customers the way they feel they deserve to be taken care of, they’ll go down the street to your competition, especially if your competitor treats them better.
You need to remind yourself constantly that if it weren’t for the customers, you wouldn’t have a business. You might have the best food in town, but without customers buying the food, being the best is meaningless. It’s your customers that pay the restaurants bills. It’s your customers that pay the staffs wages (and yours too).
Make sure your staff knows this simple truth. Without the customer, there is no business.
2 responses so far ↓
1 Slowing Sales Growth in 2008 // Sep 27, 2007 at 8:48 am
[…] This creates a real challenge for restaurant owners. You need to figure out ways to entice customers into your business while at the same time facing rising costs. One of the biggest things you can do is renew your commitment to excellent customer service. […]
2 Taking Advantage of the Shopping Season // Nov 25, 2007 at 8:34 am
[…] written before about how much less expensive it is to keep your existing customers as it is to attract new customers. This is your chance to make that advertising pay off. If you were able to get a location for your […]
Leave a Comment