A New Restaurant

How many different ways do you get your restaurants name in front of your customer’s eyes?

Too many people get trapped in an advertising mindset that limits the ways they market their businesses. They hit the newspapers and radio spots, but they miss a lot of other chances to get noticed that could have a lot longer lasting benefits.

Market research has found that it takes multiple touches to get a customer to act on your message. They’ve found that you need to have your ad seen an average of 7 times before your customers really start paying attention to what you have to say.

Ron McDaniel at Buzzoodle Buzz Marketing talks about leaving footprints in the sand. The more footprints you leave behind, the more people will notice your presence. The key is to get people to hear your restaurants name enough that they will remember you. Even if they don’t know why they heard your name, the fact that they remember you is enough to make them curious enough to stop in and check you out.

Don’t limit yourself to the traditional advertising channels. There are a lot of opportunities to get your name out there that may be more effective in reaching your target. Leave coupons and flyers everywhere. Sponsor youth sports teams. Offer to cater a Chamber of Commerce meeting. Write press releases. Be creative in how you reach out to the community with your message.

The majority of your customers are going to come from within a couple of miles from your restaurants location. Make sure you really focus your efforts in blanketing that area.

Get your name out in as many different ways as you can. Make sure when your customers think about going out to eat, they think of you.