A New Restaurant

Do you use one method of advertising to point to a different advertisement you’ve run?  You should.

Do you know why businesses use coupons?  Because they work.  They are a reminder of whatever deal you are running.  It may be a great deal, but without a tangible reminder, people tend to forget.  With a coupon in their hands they will be get a reminder about your restaurant, and the current specials your restaurant is running.

The down side is, people don’t always see your advertisements.  This could happen for a number of reasons; they didn’t look at the paper that day, or they might not have read the section or page that your ad was placed.  If they never see your restaurants ad, they’ll go about their lives oblivious about what they’re missing. If you want to catch their attention, you have to let them know what they’re missing.  

You may have noticed other businesses doing just that in a radio or TV commercial.  Somewhere in the commercial they say to look for the coupon or flyer in the newspaper.  When you do this, be specific.  Tell your customers exactly where to look.  Give them the section and the page number 

If your going to run an ad in the newspaper, you need to make sure people see it.  If they don’t see it, it’s just a waste of your restaurants advertising dollars.  By cross referencing your ads, you not only let them know your restaurant is running a special deal, but you remind them of where to pick up their little reminder.

I’ve posted before that marketers have shown that it takes multiple “touches” before most customers will respond.  You need to do what you can to get as many contacts with your customer as you can.  Take advantage of the opportunity to send people to your advertisements.  Once the coupon is in their hand, you’ve greatly increased the odds that they will respond.