When I was writing about value the other day, two news stories caught my eye. The first story was about Burger King lowering the price of their double cheeseburger to $1 to battle McDonalds having a double cheeseburger on their Dollar Menu. People would have a hard time justifying the value of paying the old […]
Entries from November 2007
Value Redux
November 29th, 2007 · No Comments
Tags: attitude · misc. · customer service
Are You Delivering Value?
November 28th, 2007 · 1 Comment
I’ll let you in on a little business secret; the one thing your customers are looking for that will bring them back to a restaurant again and again, is value. If you can deliver value, you will be successful in this business.
The hard question is, what is value?
Value may or may not mean low prices. […]
Tags: attitude · misc. · customer service
Taking Advantage of the Shopping Season
November 25th, 2007 · No Comments
Are you ready for the Christmas shopping season?
I’m not talking about you personally; I’m talking about your restaurant. The Christmas season is a time when restaurants can really thrive. People are out, in the mood to spend, and they will include a stop at a restaurant as part of their shopping experience. […]
Tags: be prepared · customer service
