A New Restaurant

When I was writing about value the other day, two news stories caught my eye.   The first story was about Burger King lowering the price of their double cheeseburger to $1 to battle McDonalds having a double cheeseburger on their Dollar Menu.  People would have a hard time justifying the value of paying the old price at BK when they could go across the street and get a similar sandwich a Mc D’s for a buck.

The other story was about Pizza Hut promoting a limited-time offer Double Deep Pizza just in time for the holiday parties.  The new pizza claims to have 50-percent more cheese and double the toppings than the Lover’s and Supreme pizzas that are currently offered.

While BK tried to create value by lowering their price, Pizza Hut is trying to create value by increasing the size.

What is your restaurant doing to be perceived as delivering value?