Papa Johns is trying to avert a marketing disaster in NE Ohio.
A little background info: In the first round of the NBA playoffs the Cleveland Cavaliers faced the Washington Wizards. The Cavs have bumped the Wizards from the playoffs the past couple of years, and the Wizards didn’t want that to happen again. Their game […]
Entries Tagged as 'marketing'
Papa Johns Costly Marketing Disaster
May 8th, 2008 · No Comments
Tags: marketing · customer service
Sign of Success
January 7th, 2008 · No Comments
I have mentioned a number of times the restaurant that I recently worked for. It was a start up by an owner that didn’t really know or understand the restaurant business. He had some success in other businesses, but he faced a steep learning curve when he started the restaurant. It’s a great case study […]
The Truth About Two-For-One Deals
December 30th, 2007 · 1 Comment
A recent study showed that two-for-one deals are a really bad idea for small, privately owned restaurants. The study showed that the offers work very well at getting people into your restaurant, but as soon as the offer is over, they stop coming in.
Unfortunately, many restaurant owners don’t understand how these offers work, or don’t […]
Tags: marketing
