Is Now A Good Time To Start A New Restaurant?
After months of bad economic news, and hearing of restaurant struggling and even closing their doors, we are starting to finally hear some good news. Some people may even be considering if now is a good time to take a risk and start a new restaurant. Before you do anything too hasty, you may want to take a minute and analyze what the reports are really saying.
Before you rush right out and start making plans to start a new restaurant, consider the news that is still coming out. First quarter earnings reports cited that several of the national restaurant chains turned a profit. That sounds encouraging, but is it really a sign of good times to come? Well, consider this; Of the restaurant chains that reported profits, the majority were in the fast food sector. This is good news if you are considering a budget, fast food type concept. However, it may not be such good news for other restaurants.
Money is still tight, and when money gets tight one of the first areas to take the hit is the entertainment budget. People that are still going out to eat are hitting fast food and low cost restaurants more often. While people are still going to nicer, more expensive restaurants, they are not doing it as frequently as they did before.
Look at restaurants in your community. Sure, the parking lot is full during prime time on Friday and Saturday night, but how is it looking on a Tuesday night. You also need to pay attention to how quickly the parking lot empties once the dinner hour is over. The customer counts are down, and that means fewer profits for you.
On the other hand, there are some nice bargains to be had if you have the resources to ride out the economic woes. If you are starting a new restaurant there are some very good prices on used equipment that you can take advantage of. Even if you are just looking to replace some equipment in your existing restaurant, check with your local restaurant supplier and see what they have available.
While it may not be the right time to start a new restaurant, there are some signs that point to a brighter future. The economy will turn around eventually, so be patient. Stating a restaurant is a big investment and you do not want to rush in before the time is right. Work on your business plan, and when the economy does improve, you will be ready to take advantage, and to hit the ground running.


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May 14th, 2009 at 9:22 am
I stumbled upon your blog and I’ve read all your columns in a day. I value your opinion and insight.
My friend and I want to start up a restaurant. I came up with a concept and he has great experience in the restaurant business as a manager. We’re both hard workers and I feel that the concept and partnership is solid except for the numbers we project. Is there an ideal percentages for your rent, labor cost, food cost, etc based on sales? We’ve been non stop crunching numbers and cannot move forward unless the numbers are there. Also, since we live in California and want a location that is about 2000 sq ft., what is an ideal dollar amount per sq ft? And lastly, if our concept is meant for a younger target (15-30 yrs) is there an ideal price range for your menu selection?
Thanks, your opinion will be deeply appreciated.
June 19th, 2009 at 2:00 pm
Could you link us to your site, I think we would make a good addition to your site, it is great.